University of Mississippi Health Care is the largest hospital and employer in the state. UMHC has the most cutting edge treatments and technology to treat cancer in Mississippi. Yet it was not perceived to be at the forefront of cancer medicine. Mississippians throughout the state need to be informed of this critical fact. The result was a campaign that resonated throughout the state receiving numerous third party recognitions. Admissions into UMHC cancer clinics increased over 15% within 6 months.
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