New York is one of the most competitive real estate markets in the country. A “C” class apartment building was renovated into an “A” class property in Chelsea. A complete rebrand was needed to both entice and charge top dollar to prospective buyers. The concept of "Making Your Mark" was literally adopted into the communications.Upon entering the website, users could literally draw an “arrow” to navigate the site to mark their mark.
WEBSITE • BROCHURES • SIGNAGE• PRINT• WEB BANNERS• POSTERS • AMBIENT ADVERTISING