Samsung signed a major sponsorship agreement with the National Football League to be “The Official HDTV of the NFL.” By placing HDTVs throughout NFL stadiums, Samsung was more than a mere corporate sponsor but a part of the game. The players, coaches and referees were all watching Samsung HDTVs. Hence the positioning “Watch what the NFL watches.” Video for the campaign was shot by NFL Films on 1080p, the highest quality sports video ever to be filmed at the time.
TELEVISION • PRINT • RADIO • WEBSITE • POP