Philip Wilson
Creative Direction/Branding/Strategy/Content
PHARMA WORK
Nucala, developed by GlaxoSmithKline GSK, is a prescription injection used to treat eosinophilic asthma in adults and children 6 years and older.
SUBJECT LINE: It’s time to prepare for spring triggers, We have some tips to share
SUBJECT LINE: Here are some quick tips to take on seasonal triggers, Read on to learn more
Trelegy, by GSK, is a brand-name prescription inhaler used for long-term maintenance treatment of COPD and asthma in adults.
SOUTH ATLANTIC - SUMMER: ASTHMA
COPY: When those plans come together for an amazing destination…, …and the heat sets asthma on a different course., Know how to manage it with tips from Trelegy., TRELEGY.COM Know how to manage asthma.
SOUTH ATLANTIC - SUMMER: COPD
COPY: When those plans come together for an amazing destination…, …and the heat sets COPD on a different course., Know how to manage it with tips from Trelegy., TRELEGY.COM Know how to manage COPD.
MID ATLANTIC - SUMMER: ASTHMA
COPY: When breathing in amazing art isn’t just a feeling…, …and asthma becomes an unwanted special exhibit., Know how to manage it with tips from Trelegy., TRELEGY.COM Know how to manage asthma.
MID ATLANTIC - SUMMER: COPD
COPY: When breathing in amazing art isn’t just a feeling…, …and COPD becomes an unwanted special exhibit., Know how to manage it with tips from Trelegy., TRELEGY.COM Know how to manage COPD.
The ONWARD program was created by UCB to help onboard patients for their new rare disease medicines. This was the precursor for UCB launching ZILBRYSQ, which was approved for the treatment of generalized myasthenia gravis (gMG) in adults.
EMAIL CAMPAIGN
SUBJECT LINE: [Name], 1-on-1 support is here for you., Stay on top of your UCB Rare treatment.
SUBJECT LINE: You have now joined the ONWARD Support Program., Personalized support for your treatment
BROCHURE
