WMMR has been the #1 radio station in Philadelphia. Its genre is classic rock. Determined to maintain its position in the marketplace, WMMR launched a TV campaign for the regional market. The catch: WMMR's production budget was fractional. Yet the result: The listeners loved it. And a $5,000 TV commercial proved that creativity could triumph big budgets. The commercial, Gold Filling, went on to win a One Show Pencil, a One Show Merit, an Andy and a National Addy Award.

TELEVISION