Maryland tourism has been brutalized by the COVID pandemic. An industry that accounts for almost $18 billion dollars in state GDP and 1-in-16 jobs in Maryland has been almost halved. An outreach effort was created for the state’s independent Offices of Tourism Development (DMOs). These DMOs oversee tourism in their respective county or city. The campaign was created as a turnkey solution for the individual DMOs to entice both in-state and out-of-state visitors in a post-COVID world. Hence, the positioning line “Announcing the end of Staycation.”
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