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Philip Wilson

Creative Direction/Branding/Strategy/Content

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LSAC

The Law School Admission Council, LSAC, is the organization that administers the LSAT exam to would-be law students. LSAC sought to create a campaign to encourage students of diversity to attend law school. (Less than 4% of all lawyers come from such backgrounds.) The campaign has been adopted by close to 50 percent of the nation’s law schools. This has exceeded the client’s mandate by half.

BRANDING • WEBSITE • GAMING • PRINT • POSTERS • WEB BANNERS • SOCIAL MEDIA • VIRAL VIDEOS • AMBIENT • EVENT MARKETING • GRASSROOT MARKETING

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