Jensen Audio produces low-end car audio systems for sale in retailers like Kmart and the like. Jensen wanted to "enhance" its profile against its similar competitors. "If it's too loud, you are too old" became the voice of Jensen. The media budget was confined to specialty magazines. The only national buy was Rolling Stone magazine. Because of the limited budget, the needle was only going to move so much. Jensen Audio did, however, retain its market share against its competitors which fulfilled client expectations.
PRINT • POP