The FDA launched America's first ever campaign against smokeless tobacco (dip, chew). The campaign garnered nationwide attention as young rural men were spoken to about the dangers of smokeless tobacco for the first time. The launch was a major success as a Google "Brand Lift" showed that organic search was up over 400% for all things anti-smokeless. (It was an unprecedented result for a behavioral change campaign according to Google.) The campaign won "Best In Show" at the Aster Awards, the nation's foremost healthcare advertising competition. The campaign also won the Healthcare Marketing Impact Gold Winner for video campaign of the year. 

TELEVISION • PRINT •  OOH • TERRESTRIAL/DIGITAL RADIO • DESKTOP/MOBILE WEBSITE • EARNED/PAID SOCIAL MEDIA  • DESKTOP/MOBILE BANNERS • DIGITAL VIDEO • GAMING PLATFORMS • MINOR LEAGUE BASEBALL SPONSORSHIP